DISCOVER A WORLD OF UNEXPLORED TASTE! The purple potato Known as Ube is the latest food craze that’s become contagious. Used for the preparation of cakes, jams and biscuits for its sweet and delicate taste and its generous purple colour. Inspired by this tuber that’s conquering kitchens all over the world Miss Purple is born, the most fun and intriguing gelato flavour of the year. Impossible to resist its goodness and its extraordinary purple colour: choose the new sweet potato flavour to amaze your customers with a novelty that’s incredibly tasty and trendy. Its striking purple colour and its sweetness will astonish you.